The wildly beautiful Icelandic horse is also a wildly successful act of branding – Quartz


Quartz

The wildly beautiful Icelandic horse is also a wildly successful act of branding
Quartz
A line of riders crosses a plain. The sun is high and white, the wind bone-chilling. All around are snow-covered volcanoes. The horses have shaggy coats, but the humans atop them are inadequately dressed and unsure in their saddles. They are tourists ...

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