In Praise Of Advertising’s Trojan Horses – Forbes


Forbes

In Praise Of Advertising's Trojan Horses
Forbes
By Tham Khai Meng. David Ogilvy once said, Unless your advertising contains a big idea, it will pass like a ship in the night. Watching the Academy Awards, I saw a whole flotilla of such ships - ghost vessels with no one aboard except the ship's cat ...

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